Alicia Eaton
Behaviour Change and Emotional Wellbeing
Helping families understand habits, emotions and behaviour
Today’s families are facing challenges previous generations never had to navigate.
Children are growing up in environments shaped by constant stimulation, mixed messages, and social media pressure — and it’s not surprising that many are struggling with anxiety, confidence, eating issues, sleep problems, bedwetting and other behavioural challenges.
Parents are often told what their children should be doing, but far less often helped to understand how these problems develop — and how they can be resolved in ways that feel calm, effective and appropriate for the child.
I’m Alicia Eaton, a Behaviour Change Therapist and Author, with over 20 years’ clinical experience working with children, teenagers, parents and adults.
My work focuses on helping families understand how habits, emotions and behaviours are formed — and how they can be changed through practical, psychologically informed approaches that remove pressure, restore confidence and often bring relief more quickly than people expect.
NEW BOOK: Mind How your Kids Eat
If mealtimes feel like a battle — or your child seems constantly drawn to sugar, snacks or comfort foods — you’re not alone.
Ultra-processed foods now dominate supermarket shelves, diet talk is reaching children at ever younger ages, and social media is fuelling body awareness and comparison. At the same time, many children are anxious eaters, affected by post-pandemic fears of germs and illness, while others struggle with sensory sensitivities to smells, colours and textures.
For many parents, this leaves a constant worry: Am I getting this wrong?
Mind How Your Kids Eat explains why what children absorb about food emotionally matters just as much as what’s on the plate. This is not a book about nutrition, rules or control — it’s about understanding the psychology behind eating habits, how they develop in childhood, and why they so often stay with us for life.
As with all my behaviour change work, the focus is on understanding the problem properly — and then knowing what to do about it. I hope this book brings reassurance, clarity and practical help to families who are feeling stuck, overwhelmed or unsure where to turn.
Work with me
Consultations
These can be face-to-face in Harley Street or online video calls on Zoom - distance is no longer a problem and out-of-hours appointments are also available.
Monthly Coaching
These sessions are online via Zoom, but you can add an extra face-to-face consultation in London too. You’ll have extra help, regular feedback and up to two calls a week.
Bespoke Support
This service will be tailored to your family’s needs and a bespoke package created. Alicia can accommodate foreign travel, and home and school visits.
A specialist area of my work: Bedwetting solutions
Alicia is recognised as one of the leading experts in the world today for solving bedwetting problems in children, teenagers and young adults.
Her book ‘Stop Bedwetting in 7 Days’ has been a global best-seller since 2009 and is recommended by NHS hospitals in the UK as well as paediatricians and doctors all around the world.
Find out more:
Recent Articles by Alicia
Today’s students face more exams than ever before - it’s not surprising that stress and anxiety can overwhelm even the most able.