Alicia Eaton
Behaviour Change Therapist | Emotional Wellbeing
Helping you to understand how habits, emotions and behaviour shape everyday life
Many of us are facing challenges previous generations never had to navigate.
As our environment is shaped by constant stimulation, mixed messages and social media pressure, it’s not surprising that many of us - both adults and children - are struggling with anxiety, confidence, eating issues, sleep problems, bedwetting and other behavioural challenges.
What is often missing is not advice, but understanding. When behaviour is viewed only on the surface, solutions can feel pressured, short-lived or frustrating. When we understand how habits form and what maintains them, change becomes calmer, clearer and far more achievable.
I’m Alicia Eaton, a Behaviour Change Therapist and Author, with over 20 years’ clinical experience and my expertise spans childhood through to adulthood.
I offer in-person sessions in London and online therapy sessions for those seeking focused behaviour change support, where work is often brief and practical.
Alongside this, I have written books and developed programmes and resources designed to support parents so they can understand their children’s problems better.
NEW BOOK:
Mind How your Kids Eat
If mealtimes feel like a battle - or your child seems constantly drawn to sugar, snacks and comfort foods - you’re not alone. Ultra-processed foods now dominate supermarket shelves, diet talk is reaching children at ever younger ages, and social media is fuelling body awareness and comparison.
At the same time, many children are anxious eaters, affected by post-pandemic fears of germs and illness, while others struggle with sensory sensitivities to smells, colours and textures. Problems like this can become more deeply entrenched leading to ARFID (Avoidant Restrictive Food Intake Disorder) - a relatively new, clinically recognised eating disorder that goes beyond typical childhood fussy eating.
And then, there’s the unavoidable reality of today’s environment, that more of our children than ever will struggle with weight-related concerns throughout their lives.
For many parents, this leaves a constant worry: Am I getting this wrong?
Mind How Your Kids Eat explains why what children absorb about food emotionally matters just as much as what’s on the plate. This is not a book about nutrition, rules or control - it’s about understanding the psychology behind eating habits, how they develop in childhood, and why they so often stay with us for life.
I hope this book brings reassurance, clarity and practical help to families who are feeling stuck, overwhelmed or unsure where to turn.
Work with me
Consultations
These can be face-to-face in Harley Street or online video calls on Zoom - distance is no longer a problem and out-of-hours appointments are also available.
Monthly Coaching
These sessions are online via Zoom, but you can add an extra face-to-face consultation in London too. You’ll have extra help, regular feedback and up to two calls a week.
Bespoke Support
This service will be tailored to your family’s needs and a bespoke package created. Alicia can accommodate foreign travel, and home and school visits.
A specialist area of my work: Bedwetting solutions
Alicia is recognised as one of the leading experts in the world today for solving bedwetting problems in children, teenagers and adults in their 20s and 30s.
Her book ‘Stop Bedwetting in 7 Days’ has been a global best-seller since 2009 and is recommended by NHS hospitals in the UK as well as paediatricians and doctors all around the world.
Find out more:
Recent Articles by Alicia
